About Us

Inspired by Los Angeles culture, H|R represents LA's complex style - the concrete and class, the creativity and chaos.

Established in 1995, Hot Rod became the premier skate shop in LA. Since then, our retail store has evolved into a lifestyle brand that attracts and influences street and skate culture around the world.

A mainstay in LA, the H|R brand captures the casual yet polished lifestyle that defines our city. Handcrafted locally, using the finest materials available anywhere, the results are simple and timeless, modern and tasteful, expressing a classic LA quality.

We work to redefine, not recreate, the LA lifestyle.
Our goal is simple: to be the best at what we do, and never follow.